Transaction year:
December 2020

Transaction type:
– Corporate Finance
– Private Equity

Transaction sector:
– Technology, Media & Telecom

Adeptiv, a Dutch digital marketing agency, was sold by PostNL to PE backed Belgium based Springbok Agency.

Adeptiv, headquartered in Den Bosch and employing 160 experienced digital marketeers, is a leading customer journey marketing group, focused on achieving optimal growth of the customer base and customer value for its clients. This is realized through a combination of data, technology, creation and media. Adeptiv was created by PostNL following the acquisitions of Searchresult and Yourzine, which were then merged to form Adeptiv. Next to these labels, Adeptiv currently also includes Kernel, Insert/Expert, Adeptiv Lab and Uptmz.

Springbok Agency creates optimal customer experiences and campaigns by combining the intelligence of data science consultancy with the creativity of an agency and the methods of a UX design studio. Springbok has offices in Belgium, The Netherlands and France. Backed by PE firm Indufin, Springbok Agency has the ambition to grow into a European marketing group, both organically and with a targeted buy-and-build strategy, such as the acquisition of Rise + Shine in 2019.

Vondel Finance acted as lead advisor to PostNL in the transaction.

Read the press release here.