Transaction year:
May 2021

Transaction type:
– Corporate Finance
– Private Equity

Transaction sector:
– Consumer Goods & Retail

Blue Wonder, market leader in the Netherlands in fully compliant disinfectant cleaning products, was sold to HG International, backed by investment company Cobepa.

Blue Wonder, Headquartered in Heemstede, develops and markets high-quality cleaning products. Their disinfectant cleaning products can legitimately claim segment-leading status. Its cleaning products are sold in many Dutch supermarkets and drugstores and used by professional cleaning companies.

HG develops cleaning and maintenance products in line with its belief that specific problems require specific solutions. The HG brand is sold worldwide in supermarkets, drugstores and DIY outlets as well as through online channels. HG has the ambition to become the undisputed European leader in specialist cleaning products, either through organic growth or acquisitions.

Vondel Finance acted as lead advisor to Blue Wonder in the transaction.

Read the press release here.