Transaction year:
October 2020

Transaction type:
– Corporate Finance
– Private Equity

Transaction sector:
– Technology, Media & Telecom

Booming, a Dutch digital marketing agency, was sold to PE backed Belgium based Intracto Group. 

Booming, headquartered in Amsterdam and employing 25 experienced digital marketeers, is focused on getting better results for its clients by optimising the digital funnel. This is achieved with a diverse team of specialists and an integrated approach, in close cooperation with its clients. The specialisms include optimising traffic channels, such as SEO, SEA, affiliate marketing and social media, together with the optimisation of positive interaction through the use of CRO (conversion rate optimisation), persuasion and personalisation techniques. All based on data and customer insights.

Intracto Group is a leading company within the Belgian and Dutch digital services industry. Backed by PE firm Waterland, Intracto Group is expanding rapidly in its home markets both organically and by executing a strong buy-and-build strategy.

Vondel Finance acted as lead advisor to Booming in the transaction.

Read the press release here.