Transaction year:
June 2022

Transaction type:
– Corporate Finance
– Private Equity

Transaction sector:
– Technology, Media & Telecom

LVB, a Dutch digital marketing agency, was sold to PE backed Belgium based iO (former Intracto Group).

LVB is a full-service and full specialist marketing, content and communication agency focused on building brands and growing sales. LVB focuses on helping brands create public campaigns, improve their desired appearance, create and develop content, and put this all together in tailormade videos. LVB has been awarded multiple times, most recently with the SAN Accent for its ABN AMRO Mees Pierson campaign.

iO is an innovative digital service provider active in the Benelux and Scandinavia, which operates at the intersection of strategy, creation, marketing and technology. The group serves customers from 11 locations in Belgium, the Netherlands and Sweden. iO contributes to the business of clients such as Knauf Insulation, Akzo Nobel, Alphabet, Michelin, Brussels Airport, and various other renowned customers.

LVB has found a strong partner in iO, with whom it jointly sees great opportunities in the areas of strategy, content and creation, marketing and technology. Aart Lensink and his three co-entrepreneurs at LVB continue to operate full-time. LVB and its team of 60 marketing professionals will join forces with the iO professionals working from the Utrecht campus.

Vondel Finance acted as lead advisor to the shareholders of LVB.

Read the press release here..